Bits and Snippets of the Philippines

Basic Reading of Global Filipinos

What is Advergaming?

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“Advergaming” is a new advertising channel that most traditional ad agencies and companies still do not know how to utilize. Many company bigshots do not understand the video gaming industry, much to say how to market their brands through this new media channel. Ignatius Javellana defines “advergaming” as using video games to advertise a product, message, viewpoint, etc. that’s usually done in a manner that will not interrupt someone’s gameplay

Click here to read the entire CNet Asia article.

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Written by Raffy Pekson II

June 21, 2009 at 3:06 pm

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