What is Advergaming?

“Advergaming” is a new advertising channel that most traditional ad agencies and companies still do not know how to utilize. Many company bigshots do not understand the video gaming industry, much to say how to market their brands through this new media channel. Ignatius Javellana defines “advergaming” as using video games to advertise a product, message, viewpoint, etc. that’s usually done in a manner that will not interrupt someone’s gameplay

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