Globe GCash Soon Good for Online Purchases
At the GSM Mobile World Congress in Barcelona, Spain, Globe Telecom launched a customer strategy for the unbanked — paying for mobile apps and other Web goods through GCash, its internationally acclaimed micro payment service that transforms a mobile phone into a virtual wallet for money transfers at the speed and cost of a text message.
Though the Philippines has over 70 million mobile phone subscribers that have catapulted it as the world’s text messaging capital, its market is traditionally constrained by low credit card ownership that hampers full participation in today’s digital life.
To start off the service, Globe has partnered with Research in Motion (RIM) to allow Globe subscribers using BlackBerry devices to charge purchases for mobile applications from the BlackBerry App World onto their monthly-postpaid bill or prepaid account credits. The new service is expected to roll out in the second quarter this year.
A tie-up with American Express will roll out an online payment solution that will enable Globe subscribers to purchase goods such as electronics, toys, apparel, and many other goods from popular US and UK online sites that accept American Express.
Read more at CRM Innovation
Photo by GSMA MMU at Flickr.com