Bits and Snippets of the Philippines

Basic Reading of Global Filipinos

Something is Brewing in Greenhills

with 4 comments

View of Greenhills Shopping Center from the roofdeck carpark

When someone wants to buy fake shoes, bags, shirts, watches, clothes, heck! Almost everything you’d imagine to be a copy. But there’s a transformation brewing inside Greenhills Shopping Center, hopefully to decongest the nighmarish traffic and improve its reputation for providing things beyond fake items.

I came across an e-mail from my high school alma mater’s (La Salle Green Hills) alumni association where it was encouraging members to invest in one of the four high-rise condominiums inside the shopping complex, in return for a portion of the list price being donated to the association’s projects like the adult night school, scholarship funds and outreach programs.

I didn’t know that for 80 years, Ortigas and Company has been developing prestigious communities such as Greenhills subdivisions, Greenmeadows and Valle Verde. There are newer development projects like the Luntala Valle Verde, Ortigas. However, Greenhills Shopping Center has been a melting pot of different religions, races and views for the past decades, and has been a hub for bargain hunters and value-shoppers, so to speak. Today, it is undergoing a redevelopment plan that hopes to transform itself into a complete live, work and play community.

The plan calls for doubling the shopping space that will enhance the “tiangge” shopping style while allowing for a wider array of well-known fashion and lifestyle brands. This will be supported by improvements in the entertainment corridor that includes more dining options, as well as cinemas that showcase the latest in digital technology. In the middle of these, the plan calls for bringing back the community gathering place feel, like the Avenida de Ortigas and the Spanish Steps. An underground parking is under development, to be operational by December this year. And soon, enjoy life in a more personal way at Viridian, the first luxury condominium to rise in Greenhills Shopping Center.

And so the saying goes, “A picture paints a thousand words.”

“Greenhills, I’m looking forward to this awesome transformation!”

Top title photo by elaineverri at

Other images and photos are the property of the La Salle Green Hills Alumni Association (LSGHAA) and GH Heritage Realty Inc.


The redevelopment plan of Greenhills Shopping Center


More shopping, dining and entertainment choices


Artist's perspective of the redevelopment plans


Some actual photographs



4 Responses

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  1. Fellow La Sallite:

    As you know, the 20-year re-development plan of Greenhills Commercial Center has started with the construction of a 4-level basement car park and a modern commercial mall atop it, in what was once the open parking area between Missouri and Krispy Kreme/McDonald’s. Once this is completed, the construction of a luxury residential condominium project shall start.

    This is the Viridian, a 53-storey residential condominium on the 6,000 sqm property at the corner of Connecticut and Missouri streets. This future landmark shall have Studio, 1-Bedroom, 2-Bedroom and 3-Bedroom Suites in 50 residential floors, a 5-level basement carpark, 2 floors of retail establishments, an amenity floor for residents, sky gardens and a helipad.

    This is just the first of four (4) planned high rise buildings in the 16.6 hectare Greenhills Shopping Center. The Greenhills Master Plan of Ortigas & Company will provide multi-level basement carparks that interconnect the Four (4) Phases, or quadrants, as redeveloped, thereby freeing the ground level of the entire Center from vehicular traffic. Ground level will be enjoyed by the public as pedestrians going about their shopping, dining, leisure, and entertainment activities.

    As we start another decade, Ortigas & Company again takes the lead in offering quality living by introducing The Viridian. Selling activities for this residential condominium has started with a soft launch last December 15, 2010. License to Sell to come out by October.

    As a Greenhills resident of 46 years along 435 Duke Street Greenhills East and a fellow La Sallite from LSGH GS ’76 and HS ’80, I am inviting you to take a look at how Greenhills Shopping Center would look like in 20 years. Viridian is one of three residential condominiums to rise within GSC.

    Rene J. Castillo
    Professional Real Estate Broker
    Pasay-Makati Realty Board Inc.
    Joson-Castillo Realty
    435 Duke Street Greenhills East Mandaluyong City
    Ortigas & Company Limited Partnership LEAD BROKER
    PRC Reg. No. 0001129 REBL 7255R HLURB 2011-366
    PTR 2697699 01.30.11 Makati City
    +63.917.584.5803 +63.922.858.4583
    +632.964.1403 +632.664.4673


    Rene J. Castillo

    October 1, 2011 at 8:49 am

    • Thanks, Rene. I focused more on the shopping center but clearly the residential towers are also an important item to consider.


      Raffy Pekson II

      October 3, 2011 at 7:46 am

  2. Greenhills area has been silent in terms of development for more than 2 decades. Hopefull, with this development, it will bring the area at par if not better than its counterparts in EDSA North, Fort, GB and other areas.



    October 3, 2011 at 7:02 am

    • I definitely agree, Prof. Avila. Having spent 11 years studying near the place and hanging around the area even during school hours, it still has its own unique personality that many neighboring residents love and like. Enhancing it from a mere “tiangge” to a world-class shopping complex is a sight to look forward to in the next few years.


      Raffy Pekson II

      October 3, 2011 at 7:50 am

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