Bits and Snippets of the Philippines

Basic Reading of Global Filipinos

Globe Project Wonderful Yields Wonderful Results

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I was privileged to be invited in another of Globe’s event, this time, introducing the collaboration of Globe with the online music giant Spotify. It was hosted by no other than Andi Manzano and Rikki Flores, online stars themselves and mainstay hosts of top FM radio Magic 89.9. I said hello to Andi during her break and talked about, oh well, anything under the stars. She’s still up to her blogging activity besides being a radio deejay, event host and newly wed.

But I’m digressing. Going back to the event, Globe Telecom’s Project Wonderful consists of three things:

  • Nation-building,
  • Culture-building and
  • Brand-building.

All told, its campaign has yielded a 9% growth in the first quarter of 2014 in revenue and income, and that in its thrust to create a wonderful world.

Spotify is a collaboration of Globe with the world’s biggest music platform. Being a music-over-the-web geek myself, I’d rather listen to web radio than have to decide what playlist to create and listen to. Spotify hits the spot for people like me, letting the platform decide the playlist based on my mood. This brings Spotify to the smartphone with Globe’s consumable mobile internet data plan GoSURF available to prepaid, postpaid and Tattoo-prepaid, an on-the-go service with free access to Spotify.

GoUNLI20 gives prepaid customers unlimited calls to Globe and TM customers, 15MB of data, and 20 texts to all networks for P20 a day.

With the popularity of Samsung Galaxy S5 gaining ground in the Philippines (CNet reports 11 million S5 phones sold since its April launch), Globe is offering the S5 for as low as P1,699 a month with its mySUPERPLAN, complete with a five-month subscription to Spotify Premium. There’s also a Galaxy Forever Plan 1599, Plan 1999 and Plan 2499 for those who want to get the latest Samsung Galaxy S every year.

The broadband brand Tattoo gets a kick with a Fiber-Fast home broadband connection ranging from 10 Mbps up to 150 Mbps available through Tattoo Platinum. Too bad my current condominium in Bonifacio Global City can only accommodate up to 3 Mbps. So, not all locations can avail of that high-speed connectivity. I wonder when I can get 150 Mbps at home?

Being a small business advocate, I’d rather focus on Globe’s myBusiness solutions built for small and medium enterprises (or SMEs), specifically their CCTV product and Globe Charge, an innovative smartphone-based point-of-sale (POS) device you attach to your mobile phone. And Globe partnered with Google to offer Google Apps for Business. I’m not sure how that’s done since the latter is available to anyone in the world in Google’s website. It’s probably a billing intergration thing but I’m just guessing.

Going international, Globe also offers local numbers in select countries for overseas and migrant Filipinos (or OFWs) so that they can call their in-country number that gets routed to their family in the Philippines. I believe they’ve established that kind of service in the U.S., Canada, U.K., Spain, Japan and South Korea. Adding to this, the Globe International Business Group that is handling this service is actually using my company’s cloud-based call center telephony solution to outsource telemarketing to small Filipino call centers calling the overseas and migrant Filipinos in the countries where the service exists. Yay!

I was surprised to see my good friend Jun Leido at last Wednesday’s event of Globe. It turns out, he is Globe’s consultant and liaison for the nation-building project of the telecom giant as the Presidential Assistance for Rehabilitation and Recovery (PARR)-appointed development sponsor in Aklan. Jun’s job, now a month old, is to faciliate and fast-track Globe’s projects in Aklan as part of the PARR initiative. Jun and I met years ago in the call center industry when he worked for an American-owned call center at the Clark Freeport Zone in Angeles City, Pampanga. From then on, he went on to work for various local government units (LGU) and from time to time only touched base with him through SMS, e-mail or Facebook. I wish him and Globe all the best in their endeavor to help Aklan. Way to go, Jun!

Culture-building is a unique thing that Globe is undertaking. I already believe Globe to be the best in telecom customer service, having had experiences with all the telecom companies in the country, besides being recognized by Telecom Asia as the best Asian telecom carrier which also recognized its Google Free Zone campaign as the most innovative telecom project. Now, they have an initiative called Project DNA (Deliver the Next Act), a mindset concentrated in providing a genuine, more caring, and wonderful customer experience. Hats off to Globe for not having to rest on their laurels and continuing to go above their par.

Speaking of awards, here are a few more: Best Network-based Solution for Servicing Customers Award in the 19th Annual Global Mobile Awards and the New Consumer Product of the Year in the first Asia Pacific Stevie Awards, both for Globe’s GoSakto: Create Your Own promo. It also garnered the Customer Service Leader of the Year, a Gold Stevie for its Twitter support channel @talk2Globe, Bronze Stevie for New Consumer Service of the Year for its international service Globe Seafarer, a bronze award for Innovation in Customer Service–Telecommunications, gold for Best Use of Technology in Customer Service–Telecommunications, three international Gold Quill awards, Anvil Award of Excellence, a Merit Award for its crisis and disaster communications social media campaign, and the Integrated Communication Category in the ASEAN Corporate Sustainability Summit and Awards 2014.

I guess there’s more to life in Globe than just mobile phone signal and service. I recently encountered my most gad-awful customer service experience in a competing mobile carrier that my procrastination of moving from a prepaid Globe service to a postpaid one is now a decision of the type of phone. I just hope I decide more quickly; or would you think Globe should give me a discount for writing this? Hehe.

Photos by @raffypekson.

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