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MiniPhilippines Introduces the New MINI by MINI Philippines

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Now, that’s a lot of minis!

Friends in the digital media world kid me aside that I should sell my MiniPhilippines domain name to MINI Philippines, even just for an entry-level MINI which costs only P2.1 million. I quipped I’d be happy with that. Who knows?

But that’s not the story here. It’s about MINI Cooper, the car.

Driving in a MINI Cooper S to the MINI Global City showroom

Driving to the MINI showroom

The Philippine Bloggers Network was invited to an early announcement of “The New MINI.” But there was no fan fair, no bells and whistles, no glitz and glamour, and no celebrity hosts. It was just cocktails and dinner with good food at Vyne, Hyve’s boutique restaurant and gastropub in the heart of Bonifacio Global City, light banter with the management team of MINI Philippines (Owee Cruz, Mae Valdez, Richard Alarcon, Ryan Watson, Willy Tee Ten and Mike Chua), a few photo ops and a quick drive to MINI Philippines’ BGC showroom in a Cooper S (or was it a Paceman?) That was Monday.

The hush-hush secret before today (and today is Wednesday) is the unveiling of the new generation MINI. Okay, I know some of you (like most of us) only know the MINI because of its popularity in “The Italian Job.” I only know the MINI because of Charlize Therone. Okay, now I’m kidding. But yes, Mark Wahlberg and his Ocean’s six team all drove MINI Coopers (actually, only the red MINI was a Cooper S; the others were Coopers) in that remake heist film which was also the highest-grossing film produced by Paramount in 2003. The classic MINI made a cameo appearance driven by Charlize. Ayayay!

Raffy Pekson inside one of the MINI Cooper at the MINI Global City showroom

At the showroom showing off in a MINI Cooper

A BIT OF HISTORY

Mini (styled MINI) is both the name of a subsidiary of BMW, and a car produced by that subsidiary since 2001. The car is marketed as a “retro” redesign of the original Mini, and manufactured in Cowley, Oxford, United Kingdom, in what was historically the Morris car plant.

The MINI (yes, that name stays all-caps for the official styled branding) is now a subsidiary of BMW and the car is marketed as a retro design of the original Mini and manufactured in the old Morris car plant. Morris and Austin were the two manufacturers of the first Mini cars. For the curious history buff, BMW actually made a curious decision to buy Britain’s beleaguered Rover Group in 1994. Things didn’t pan out that well and in 2000 BMW decided to dump all of the Rover’s brands except one: Mini. The rest is history.

MINI Cooper cabin showing off the front panel from the passenger's view

The new design of the spacious interior of a MINI Cooper

Going back to MINI Philippines, the new kid in town is the souped up version of the popular old version of the MINI Cooper and MINI Cooper S, to wit:

  • MINI Twin Power turbo technology engine
  • BMW patented Valvetronic variable valve control system
  • Better driving performance
  • Improved fuel consumption and reduced emission levels as much as 27 percent from predecessor versions
  • Enhanced six-speed dynamics
  • New automatic engine start/stop function – now this is something to reckon for!
  • Optimized weight and aerodynamic drag
  • Brake energy recuperation
  • Energy-efficient electromechanical power steering
  • Active cooling air flaps
  • Extensive underbody trim
  • Optimized suspension technology
  • New driving modes in mid, sport or green mode
  • Better ambient lighting
  • Improved LED center displays
  • Debut of Dynamic Damper Control
  • Bigger exterior proportions for better agility and ride comfort
  • Innovative driver assistance systems like the new MINI Heads-Up-Display
  • Camera-based cruise control and distance control function
  • Collision and pedestrian warning system with initial brake function

The Philippine Bloggers Network with the management team of MINI Philippines

There is a host underlying detailed descriptions and adjacent addenda to each of items I listed above. Each one of us have our own pet peeves when it comes to cars, much less this retro-styled subcompact car that’s better than your average subcompact. The United States automobile ranking system scores the 2014 MINI Cooper as:

  • Affordable Small Cars (#17)
  • Affordable Subcompact Cars (#8)
  • Hatchbacks (#17)
  • Affordable Convertibles (#4 but it hasn’t been introduced in the Philippines… yet!)

The all-new 2014 MINI Cooper is said to have a good nimble handling that makes it a lot of fun to drive. The cabin is as classy as a BMW in a subcompact environment.

SPECIFICATIONS

2014 MINI COOPER

Standard Features:

Servotronic, 15” light alloy wheels Heli Spoke silver, Roof and mirror caps white,  Floor Mats in Velour,  Warning Triangle, Height adjustment for front passenger speed, Storage compartment package,  Colour Line Carbon Black, Interior Surfaces Hazy Grey, MINI Excitement Package, Fog lights, Rain Sensor, Automatic Airconditioning, Speedometer with kilometer reading, On board computer,  Lights package, Rear Fog light,  Bluetooth Handsfree Interface,  White Turn Indicators, Pepper Package, Cloth Firework upholstery.

Retail Price (incl. VAT): Php 2,100,000

2014 MINI COOPER S

Standard Features:

Servotronic, Multifunction for Steering Wheel, 17” light alloy wheels Tentacle spoke Silver, Sport Automatic transmission, Performance Control, Leather steering Wheel, Bonnet stripes, Floor mats in Velour, Warning Triangle, Height adjustment for front passenger seat, Sport seats for driver and passenger, Storage compartment Package, Color Line Carbon Black, Interior Surfaces Black Checkered, MINI Excitement Package, MINI Driving modes, Rain Sensor, Automatic Air conditioning, Cruise Control with breaking function, Speedometer with Kilometer reading, On board computer, Lights Package, LED Fog lights, LED Headlights, Rear Fog light, Radio MINI Visual Boost, MINI Connected, White Turn Indicators, Chilli Package, Cloth/Leather combination Diamond.

Retail Price (incl. VAT): P2,600,000

Note the following terms and conditions:

  • Warranty coverage: 2 years unlimited mileage.
  • Price is subject to confirmation upon order.
  • Does not include LTO registration (Php 15,000) and motor vehicle insurance.
  • Price and specifications are subject to change without prior notice

So, is it a good deal or what? Come by the MINI Philippines showroom at the corner of 5th Avenue and 26th Street in Bonifacio Global City, Taguig City now and experience the pleasure of driving home a great subcompact yet very stylish car.

And who says it’s only got to be an Italian Job?

MINI GLOBAL CITY
British United Automobiles, Inc.
5th Ave. and 26th St., Bonifacio Global City
Taguig City 1634
www.mini.com.ph

Photos by MINI Philippines | Ted Claudio | @raffypekson

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Written by Raffy Pekson II

June 18, 2014 at 1:49 pm

Posted in Lifestyle, Transportation

Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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