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Archive for the ‘ICT’ Category

Globe Telecom’s Rogue One Mask, Create Courage Campaign Finalist in Tangrams Effectiveness Spikes Awards

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Globe Telecom’s “Rogue One Mask”, created by Publicis JimenezBasic, was shortlisted as a finalist in the Tangrams Effectiveness@Spikes Awards. The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honoring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.

The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.

The Tangrams awards will be held at Spikes Asia on 27 September at Suntec Singapore.

Globe stated (in a press release sent to @miniphils) that instead of focusing on revenue-generating marketing activities like for-sale merchandising, the company launched “Create.Courage.” (or #CreateCourage), a campaign designed to advocate for non-judgmental understanding and to celebrate bravery during struggle.

If you recall, the YouTube video-short showed the younger sibling of a brother wearing a Stormtrooper helmet/mask walking to school and inside the classroom, at home, during play, in bed and even while brushing their teeth. When the youngster enters the classroom the following day, all the classmates were all wearing the same Stormtrooper headgear. Only then did the she reveal what was inside the headgear… Well, it’s best you watch it (again).

In the press release, Globe said it created the video to raise awareness for the plight of the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.

Globe Chief Commercial Officer Albert De Larrazabal said,Rogue One is the story of unlikely heroes who banded together to do unexpected heroic feats. Our story pays homage to people like that, who persevere through untold odds. In particular, we wanted to recognize children who are facing tremendous challenges but whose spirit and heart keep them going, determined to prevail.  We are honored by the recognition from Tangrams and grateful to have been given the chance to try and positively impact the real world.

The first time I watched it, I had to shed a tear; or two; or a pail! LOL!

Incidentally, there are also five more organizations from the Philippines in the shortlist, namely:

  • Splash Corporation for “The Beautiful Truth” by Publicis JimenezBasic
  • Smart Communications for “Accepted” By Dentsu Jayme Syfu
  • Unilever for “The Good Experiment” by Dentsu Jayme Syfu
  • MMDA for “IsThereAProblemOfficer.ph” by McCann Worldgroup
  • CARMMA* for “Correcting History” by TBWASantiago Mangada Puno

*Campaign Against the Return of the Marcoses to Malacañang

Globe is competing against 102 organizations in 14 countries, namely Australia (24 entries), China (16), Hong Kong (3), India (13), Indonesia (1), Japan (2), Malaysia (1), New Zealand (7), Pakistan (1), Singapore (11), Taiwan (5), Thailand (5), and Vietnam (5).

For the complete list, please visit www.tangrams.asia/general/2017-effectiveness.

Congratulations to Globe Telecom. Hope you guys win the Tangrams Effectiveness@Spikes Awards for your “Rouge One Mask” / Create Courage campaign entry.

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Sources: Press release from Globe Telecom’s Corporate Communications | Tangrams Asia | Globe YouTube Channel

Photo – Screenshot from YouTube video

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Fake Globe Telecom Website

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Fake websites have been around more than fake news. I mean, http://www.pldt.com was once an anti-PLDT website before the birth of Facebook and Twitter. The real PLDT company was eventually able to acquire the dot-com (I wonder how much they bought it) and now routes its http://www.pldt.com.ph to this .com domain.

Today, it’s the fake website – http://www.globetelecom.ph.

A few hours ago, I received a press release from Globe Telecom advising me and the reading public about the fake website. Curious, I surfed around it. A lot of the web page assets were pointing to the real sub-domains of globe.com.ph. I found one web page which belongs to the fake website domain name, where you encode your detailed information about the roll over of unused data, globetelecom.ph/postpaid/rolloverc404.html. AHA!

A quick WhoIs check reveals a German company name with registrant name Frederik Havemann (probably both fake, too), a Hong Kong address, and its servers located in the Russian Federation (bearing the domain suffix .ru).

Anyway, now you know this is a fake Globe website. The real website URL or domain is www.globe.com.ph.

So, spread the word around.

Here is the press release from Globe Telecom:

We wish to inform our valued customers that http://globetelecom.ph/ is NOT an official Globe online property and is NOT connected with the company. Globe Telecom is working with concerned authorities on fraud and trademark infringement to permanently remove this site. We strongly advise our customers against providing any crowdsourcing information on the fraudulent site. We also appeal to our customers to report any similar attempts of fraud. For any information on our products and services, please visit us online at http://globe.com.ph. Customers may also relay any concerns through our customer hotline and through Twitter channels @enjoyGLOBE and @Talk2GLOBE; Facebook page Globe Telecom; or through Enjoy Globe on Viber. – Globe Senior Vice President for Corporate Communications Yoly Crisanto.

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Globe to Raffle Off Forty tickets to the April 4th Coldplay Concert to Its Customers

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Talking about Globe Telecom being the major sponsor of the Coldplay April 4th concert…

  • Sold out tickets?
  • Tickets (by scalpers) too expensive?

Here’s how to win two tickets to the Coldplay concert for you and your date – only through Globe.

Subscribe to any GoSURF promo or Broadband Plan from January 15 to February 23, 2017 for a chance to watch Coldplay live! A total of twenty (20) lucky subscribers will win two (2) tickets each!

Register to any Globe GoSurf promo or subscribe to any Globe Broadband plan, and you can earn raffle entries to win tickets to Coldplay’s “A Head Full of Dreams Tour in Manila” concert on April 4, 2017.

Each Globe customer can earn one (1) raffle entry for every ₱5 spent on GoSURF or a Broadband Plan. The more offers availed, the higher chances of winning!

Globe Senior Vice President for Consumer Mobile Business, Issa Cabreira shared, “We know that music is an integral part in every Filipino’s lives and Globe is here to elevate your music experience by allowing you to enjoy music in a different perspective. With Globe, you can listen to your favorite artists like Coldplay on Spotify, or catch it via live stream from their L.A. concert on YouTube, or even watch them perform live by joining our raffle promo. We want all our customers to get this chance and experience watching their favorite artists here in Manila, or even abroad.”

“This time, by simply registering to any GoSurf promo or subscribing to a Broadband plan, all our customers can get a chance to win tickets to the most-anticipated concert of Coldplay this 2017,” Cabreira added.

Incidentally, through Globe’s “Fly-Away Promo, Globe Telecom awarded two of its loyal customers, Monique Lim and Cristina Santiago, to watch Coldplay perform at the Allianz Stadium in Sydney Australia last December 13, 2016. They won a total of ₱230,000 worth of prizes which includes a 4-day, 3-night trip to Sydney with round-trip airfares, concert tickets, hotel accommodation, and pocket money.

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How to win two tickets to the Coldplay A Head Full of Dreams Tour in Manila:

Globe Prepaid and TM customers:

Text RAFFLE REG (name/address/email/age/gender) to 2363 once, for FREE (e.g., RAFFLE REG JUAN DELA CRUZ/#4 Atis St., Cubao, Quezon City/jdc@gmail.com/25/M).

Globe Postpaid and Platinum customers:

Text RAFFLE REG YES to 2363 to register.

Globe Broadband customers:

You are automatically registered to the promo.

How to check your raffle entries:

Text RAFFLE ENTRIES to 2363 for FREE. Raffle entries earned will be updated within five (5) days after registration to GoSURF. Broadband customers may call the hotline at (02) 730-1000 to check their earned raffle entries.

Draw results will be announced on February 25, 2017 online, via text message, and official Facebook and Twitter accounts.

Winners must confirm until February 26 that they will claim their prize. Upon confirmation, they will be notified via SMS on how to claim their winning tickets.

With your Coldplay’s A Head Full of Dreams Tour entries, you also get a chance to be part of Globe’s Wanderland Music and Arts Festival on March 4, 2017!

Whatcha waiting for?

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Source: Press release, Corporate Communications Group, Globe Telecom | http://www.globe.com.ph/globecoldplay

Photos from sources.

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Globe to Temporarily Suspend Mobile Services During Dinagyang Festivities

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PRESS STATEMENT (January 20, 2016) — Globe Telecom will comply with the directive of the National Telecommunications Commission (NTC) to temporarily suspend mobile services in some areas of Dinagyang festivities in Iloilo City.

Globe General Counsel Atty. Froilan Castelo said the company will always comply with directive of the NTC, particularly in relation to public safety and security. “Similar to the directive we received from the NTC during the recent Black Nazarene and Sinulog events, we are compelled to temporarily suspend mobile services in some event areas of the Dinagyang festival and we would like to appeal for our customers’ understanding,” Castelo said.

The Dinagyang Festival is a religious and cultural festival in Iloilo City, Philippines held on the fourth Sunday of January, or right after the Sinulog in Cebu and the Ati-Atihan Festival in Kalibo, Aklan. It is held both to honor the Santo Niño and to celebrate the arrival on Panay of Malay settlers and the subsequent selling of the island to them by the Atis. For this year, it will be held from January 20 to the 22nd.

Source: Corporate Communications Group, Globe Telecom | Wikipedia.org

Photos from Wikimedia.org Creative Commons Attribution | 1 | 2 | 3

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