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Globe Telecom’s Rogue One Mask, Create Courage Campaign Finalist in Tangrams Effectiveness Spikes Awards

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Globe Telecom’s “Rogue One Mask”, created by Publicis JimenezBasic, was shortlisted as a finalist in the Tangrams Effectiveness@Spikes Awards. The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honoring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.

The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.

The Tangrams awards will be held at Spikes Asia on 27 September at Suntec Singapore.

Globe stated (in a press release sent to @miniphils) that instead of focusing on revenue-generating marketing activities like for-sale merchandising, the company launched “Create.Courage.” (or #CreateCourage), a campaign designed to advocate for non-judgmental understanding and to celebrate bravery during struggle.

If you recall, the YouTube video-short showed the younger sibling of a brother wearing a Stormtrooper helmet/mask walking to school and inside the classroom, at home, during play, in bed and even while brushing their teeth. When the youngster enters the classroom the following day, all the classmates were all wearing the same Stormtrooper headgear. Only then did the she reveal what was inside the headgear… Well, it’s best you watch it (again).

In the press release, Globe said it created the video to raise awareness for the plight of the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.

Globe Chief Commercial Officer Albert De Larrazabal said,Rogue One is the story of unlikely heroes who banded together to do unexpected heroic feats. Our story pays homage to people like that, who persevere through untold odds. In particular, we wanted to recognize children who are facing tremendous challenges but whose spirit and heart keep them going, determined to prevail.  We are honored by the recognition from Tangrams and grateful to have been given the chance to try and positively impact the real world.

The first time I watched it, I had to shed a tear; or two; or a pail! LOL!

Incidentally, there are also five more organizations from the Philippines in the shortlist, namely:

  • Splash Corporation for “The Beautiful Truth” by Publicis JimenezBasic
  • Smart Communications for “Accepted” By Dentsu Jayme Syfu
  • Unilever for “The Good Experiment” by Dentsu Jayme Syfu
  • MMDA for “IsThereAProblemOfficer.ph” by McCann Worldgroup
  • CARMMA* for “Correcting History” by TBWASantiago Mangada Puno

*Campaign Against the Return of the Marcoses to Malacañang

Globe is competing against 102 organizations in 14 countries, namely Australia (24 entries), China (16), Hong Kong (3), India (13), Indonesia (1), Japan (2), Malaysia (1), New Zealand (7), Pakistan (1), Singapore (11), Taiwan (5), Thailand (5), and Vietnam (5).

For the complete list, please visit www.tangrams.asia/general/2017-effectiveness.

Congratulations to Globe Telecom. Hope you guys win the Tangrams Effectiveness@Spikes Awards for your “Rouge One Mask” / Create Courage campaign entry.

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Sources: Press release from Globe Telecom’s Corporate Communications | Tangrams Asia | Globe YouTube Channel

Photo – Screenshot from YouTube video

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Farewell Miss Universe 2015 Pia Wurtzbach

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Actually, I’m going to miss seeing our very own Miss Universe 2015 Pia Wurtzbach in the official Instagram, Twitter and Facebook pages of Miss Universe. I think she was one of the most down-to-earth, fun-to-be-with type of beauty queen the Miss Universe franchise ever had; or maybe I’m just biased.

Miss Universe 2015 Pia Wurtzbach is obviously of Filipino-German descent who was and still is an actress, TV host and model. She was born in Stuttgart, Germany to a German father and Filipino mother, but grew up in Cagayan de Oro. Since age four, she’s already been in the entertainment industry – acting, singing and dancing – through ABS-CBN Corporation’s talent agency, Star Magic.

The best thing you can know of our Miss Universe 2015 Pia Wurtzbach is that she joined the Philippine’s version, Binibining Pilipinas Pageant, three consecutive times before winning the Binibining Pilipinas Universe title. The rest is history, especially when Miss Universe 2015 host Steve Harvey misread the results and mistakenly announced the winner as Miss Colombia Ariadna Gutiérrez.

And this is probably the best video I’ve seen Miss Universe 2015 Pia Wurtzbach do so far – quirky, fun, and just being herself.

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Sources: Facebook | Wikipedia

Video from source.

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New Video Blog About the Philippines from Portuguese Travel Blogger and Videographer João Cajuda

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Here’s a new find – a new travel video blog about the beauty and wonders of the Philippines created and produced by a Portuguese.

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João Cajuda is a travel blogger and videographer from Portugal who travels the world to produced content for the Travel Channel and more than 30 hotels, including for Mandarin Oriental, Kempinski, Four Seasons, Small Luxury Hotels, among other groups.

In 2013, João Cajuda was finalist of the worldwide travel video contest Biggest Baddest Bucket List (Best Job in the World 2013), chosen from over than 5000 candidates.

In 2016, João Cajuda his blog was ranked in the top 15 most influent travel bloggers in the world by Rise.

João Cajuda is the owner of Adventure Travel Agency called LEVA-ME, being tour leader and organizing tour groups to selected destinations as Morocco, Tanzania, Thailand, and others.

João Cajuda’s professional experience extends in TV and cinema in Portugal, New York and Los Angeles with a degree in Marketing, Publicity and P.R. to do what he loves the most – travel and produce leading video content for hotels, tour companies and tourism boards.

Sources: www.joaocajuda.com | www.facebook.com/cajuda.pt

Photo and video from sources.

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Miss Saigon 25th Year Anniversary Special Screening on November 14th

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Miss Saigon 25th Year Anniversary Special Screening on November 14th

Twenty-five (25) years after Lea Salonga, Simon Bowman, and Jonathan Pryce performed for the first time in front of a sold-out audience at London’s Prince Edward Theatre, Filipino fans can now get a chance to watch the Miss Saigon 25th Anniversary Special Screening this November 14th at select SM Cinemas.

Miss Saigon tells the tragic story of 17-year-old Kim and American soldier Christopher “Chris” Scott in the 1970s during the Vietnam War. Our very own artists like Rachelle Ann Go (as Gigi) and Tanya Manalang (an alternative of Kim) were also part of the West End revival which closed on February 2016 after more than 700 shows. The cast also includes Jon Jon Briones as The Engineer, Eva Noblezada as Kim, Alistair Brammer as Chris, Hugh Maynard as John, and Tamsin Carroll as Ellen. There will be a 35-minute preview of the 25th anniversary gala with Lea Salonga, Simon Bowman, and Jonathan Pryce.

Witness this once-in-a-lifetime experience of the Miss Saigon 25th Anniversary Special Screening thru PMCM Events Management. This Movie Block Screening will be held on November 14 (Monday) at 7:30pm in SM Megamall Cinema 1.

Reserve your seats now! PMCM Events Management can only accommodate 300 guests.

PROMO: Buy 5 seats, get 1 free.

For ticket sales and more information, please SMS/text message 0917-834-4978 or call their landline numbers via (02) 505-3746 or (02) 501-0029.

Source: PMCM Events Management

Image from source.

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Short Documentary Exposes How Employment Agencies Rip Off OFWs in Hong Kong

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Filipino migrant domestic workers are charged illegal fees by unscrupulous employment agencies in both the Philippines and Hong Kong. The practice is widespread and government systems to prevent such illegal activities are not fit for purpose. As a result, many migrant domestic workers have little choice but to pay these exorbitant fees and are heavily indebted, making it difficult to leave exploitative and abusive employers.

Watch the 20-minute YouTube video below.

“Between a Rock and a Hard Place,” a short documentary film by the Progressive Labor Union of Domestic Workers – Hong Kong (PLUDW-HK) and Hong Kong Federation of Asian Domestic Workers Union (FADWU), documents the illegal activities of employment agencies in Hong Kong, and the failure of the government to protect the rights of Filipino migrant domestic workers.

Ivan Abreu – Director

Robert Godden – Producer

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Sharp AQUOS XU Series Launched – 4K TV with 8K Resolution

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On April 21, 2016, Sharp Philippines launched one of its most innovative series of LED/flatscreen televisions at the Grand Ballroom of the Shangri-La Hotel Makati. It was attended by hundreds of Sharp dealers nationwide with media people in tow. The grand event was held during lunch time while an evening affair was to be conducted with the attending dealers.

Blog Ownership: https://miniphilippines.wordpress.com/2016/05/15/sharp-aquos-xu-series-launched-4k-tv-with-8k-resolution/ (Do not plagiarize.)

Sharp AQUOS XU first 4K TV with 8K resolution. What this means is that the Sharp AQUOS XU series achieves its 8K resolution on a 4K Ultra HD panel. This is the result of Sharp’s laboratory testing using a test pattern with 7680 x 4320 pixels. All these are combined with Sharp’s proprietary Qualtron Pro 4-Color Technology and its newest upscaling technology, the X8-Master Engine Pro. The result of all these is a true-to-life detail with the most vivid color expression and deepest contrast.

The Sharp AQUOS XU series displays more color than most conventional TV models around. The Rich Color Pro Technology enhances the 4-color technology with a direct backlight that expands color by 40 percent; hence, the true-to-life detail and most vivid color expression. The Sharp AQUOS XU also uses another technology, the Ultra Dynamic Range Pro which also uses the direct backlight to achieve the darkest blacks and the brightest whites to achieve awesome contrast.

For all television sets, glare has always been a consideration. Sharp AQUOS XU anti-glare technology is called N-Black Anti-Glare Technology which reduces the reflection on the screen and increasing color reproduction.

Sharp AQUOS XU Smart Remote is what ups the ante. It has a touch pad and a slide bar for quick access to features such as Google Voice Search and Netflix. Not only that, the Sharp AQUOS XU works with the latest Android TV platform, becoming a true entertainment system. With the Google Voice Search function in 61 languages, you can stream movies and TV shows, listen to music, play Android games and get access to Netflix, YouTube and more. Not to mention having access to over 600 Android apps and games.

The one thing Sharp did good in its Sharp AQUOS XU is to incorporate Google Chromecast as a built-in feature, allowing you to cast (meaning wirelessly stream) whatever is on your laptop, desktop, table or smartphone. I don’t have the Sharp AQUOS XU system but I had to buy the Google Chromecast dongle that connects to my LED TV so I can cast Netflix, iFlix or HOOQ while working on my laptop. It’s truly awesome that Sharp decided Google Chromecast has to be built-in.

The Sharp AQUOS XU series comes in a 50-inch, 58-inch and 65-inch 4K Ultra-HD Android-power TV and is now available at leading appliance stores, nationwide. For more information, visit www.sharp.ph or its social media accounts in Facebook and Instagram.

Source: Press Release from Ardent Communications

Photos by @raffypekson.

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What’s Leaving Netflix In May?

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Here is everything that’s leaving Netflix starting May. Well, you’ve got four more days to binge on these titles in Netflix. I will miss Blade Runner, The Last Tycoon, Tears of the Sun, and Black Hawk Down. No, Netflix. No!

Original URL: https://miniphilippines.wordpress.com/2016/04/26/

  • Animatrix
  • Anna Karenina
  • Author! Author!
  • Beware of Mr. Baker
  • Bill & Ted’s Excellent Adventure
  • Broadway Idiot
  • Marilyn Monroe – Bus Stop
  • The Good Life
  • Holiday Engagement
  • Kiss of Death
  • Mad Hot Ballroom
  • Mona Lisa is Missing
  • Austin-tatious
  • Terms and Conditions May Apply
  • That’s What I Am
  • Therese
  • Truth or Die
  • Slightly Single in LA
  • JFK – The Smoking Gun
  • Finding Normal
  • JFK – A President Betrayed
  • Cracks
  • Tears of the Sun
  • The Score
  • The Ladykillers
  • Is the Man Who is Tall Happy?
  • The Master of Disguise
  • Offender
  • Bratz – BFF
  • In Her Skin
  • Inhale
  • Tiger Eyes
  • Blade Runner
  • The Last Tycoon
  • Struck by Lightning
  • Ida
  • Stand Off
  • Black Hawk Down
  • Escape from Tomorrow
  • Run & Jump
  • Vanishing of the Bees
  • Barfi!
  • These Birds Walk
  • Clerks

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Source: Refinery29

Poster images from source.

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