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ACCEL is the No. 1 Filipino Sportswear Brand

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I was recently privileged to sit down with Paolo Ortiz who is the second generation of the families running and managing the top Filipino sportswear company in the country which is more popularly known for its primary sports brand – ACCEL (pronounced /əkˈsel/).  I met him at his main warehouse in Pasig City and together with three other journalists and bloggers, we all casually talked to Paolo to hear his thoughts and experiences regarding the company and brands they have given to the Filipino public since its inception in 2002.

Hey! I remember owning a pair of ACCEL rubber shoes. Back then, probably around 2005, I always thought Accel was an international brand. “Well, what didn’t I know then?” So, I should shout, “Proudly Filipino!”

There are presently 342 outlets nationwide of Sporteum Philippines, Inc., the company that manufactures, markets and sells the ACCEL line of sportswear, most of which are concession-oriented and outright stores, while around 10 are company-owned specialty boutique shops. By research, I also found out Lazada is also selling the ACCEL brand though I do not know if it is a direct sale from Sporteum. But no franchising for now.

The sportswear brand ACCEL is more known for its rubber shoes (Yep! That’s old school terminology, kiddos!), particularly in the area of Philippine basketball since Sporteum has been a licensee of the Philippine Basketball Association (PBA) for quite some time – jerseys, caps, sports sandals and bags.

Besides sports shoes, Accel also has sports sandals, shorts, indoor shoes, basketball shoes, caps and other accessories as its more marketable brand categories. You have past and present ACCEL endorsers like Asi Taulava, Manny Pacquiao before he became famous, including the likes of Bearwin “DaBear” Meily (Filipino actor), Rey Saludar (boxing), Dennis Orcollo (billiard), Engelberto Rivera (bowling), Onyok Velasco (boxing), Treat Conrad Huey and Ceil Mamiit (tennis), La Salle Green Archers (2007 83rd UAAP), Gilas Pilipinas, Maico Buncio (superbike), Gary David (basketball), Natasha Alquiros (women’s football), and Diego Dalisay (tennis).

As prominent is ACCEL to men’s sports, the sportswear company is now aggressively marketing its women’s line for the past two years, starting with women’s sport shoes and following it with women’s sports apparel – footwear, sports sandals, apparel, leggings, sports bra and more.

While interviewing Paolo Ortiz, I learned that he actually finished with a degree in Landscape Architecture and ventured out on his own before joining the family business two years ago. Sporteum was founded by three families, namely the Ortiz, Laroza and Go families, with Willie Ortiz more known with the ACCEL brand. Prior to setting up Sporteum, these three sportswear industry stalwarts actually came from another well-known sportswear company, Rubber World, which as I recall was the first distributor of Adidas in the country. This only means these founders have been in sportswear industry for decades.

ACCEL has only one market – the Filipino market. They are competing head-on with internationally known brands like Addidas and Nike but are priced well below these expensive sportswear products so that the average Filipino can afford ACCEL – with equal quality and durability to the international brands. A local brand, World Balance, may well be its direct local competitor but ACCEL outpaces it in variety, availability and affordability. This is because ever since they started, Sporteum’s goal was to be the No. 1 Filipino sports brand. Today, I believe that to be very true.

A new addition to the ACCEL brand is not a sub-brand but rather a new technology, which they call Quantum Plus (or Quantum+ as it is popularly labeled). This is a patented technology inside select ACCEL sportswear products that provides a healthy balance of ionized charge. Something similar to magnets and infrared (IR) in wearables like bracelets and necklaces, Quantum Plus balances out the negative charges for us urban dwellers; rural folks have a balanced diet of these charged ions. From sport shoes to apparel, Quantum Plus is (still) in its promotional stage despite being launched sometime early 2014. Wearing something with Quantum Plus is like placing nature’s energy in your shoes to boost your stamina, whether it involves casual sports or extreme ones. If you go to one of ACCEL’s outlets, the Quantum Plus products are visibly labeled with a large, prominent tag. Of course, there are no scientific or medical claims for endurance and strength but global research will tell you a balance of charged ions can provide a healthy balance for the body. In fact, one of the interviewers attested giving her extra endurance on her regular jogs when she started using ACCEL with Quantum Plus.

The prevailing market of ACCEL products have always been the Gen X (generation), seeing that the company began as the official licensee of PBA in its early days. But Sporteum is slowly developing products for the Millennial market, especially the women’s segment. Besides conducting surveys for new and upcoming designs, they also rely on feedback from their endorsers and other athletes.

September next month is the anniversary of ACCEL. Paolo says they have promotions in store which he did not want to reveal – not just yet. Sporteum will continue to add Quantum Plus in more of their products and continue to support Filipino sports with the likes of PBA, UAAP, NCAA, Shakey’s V-League, PBA D-League, Philippine Olympic Committee, Philippine Sports Commission, Philippine Sportswriters Association, PBA Press Corps and the UAAP-NCAA Press Corps.

For more information, visit www.accelsports.com or follow them at Facebook and Instagram.

Source of text from an interview with Paolo Ortiz, Operations Director of Sporteum Philippines, Inc.

Photos by @raffypekson

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Written by Raffy Pekson II

August 21, 2016 at 6:50 pm

Posted in Business & The Economy, News & Articles, Small Business & Entrepreneuring, Sports

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Health, Fitness and Wellness at #LoveYourBody Fair 2016

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Isn’t it ironic that we all want to go to travel fairs and food fairs, but when it comes to health and fitness, especially one with a lot of activities involved, we shy away? Why is that? Have we read too much Garfield comic strips that we idolize that cat, funny and lovable yet so much of a wrong icon to personify?

Enter HealthJunkie.ph, a go-to resource for doable exercise, healthy recipes, and happy lifestyle tips exclusively run by Tonette Nicolas, blogger extraordinaire and (well, it’s obvious) a health and wellness junkie. I met Tonette like two years ago in a health and wellness seminar the The Fort Strip in Bonifacio Global City. Through the years, she’s slowly held on to her interest and advocacy – teaching us (yeah… you and I) – how to be fit and how to be happy. In less than a week’s time, she and PMCM Events Management will be running a unique sports and fitness camp.

Dubbed #LoveYourBody (with a hashtag, please), it’s a one-day health and wellness activity camp that starts at 6:00AM on Saturday, February 20, 2016, at the Central Park of Greenfield District (formerly EDSA Central) along the block of EDSA, United St., Mayflower St., and Shaw Blvd.

  • #LoveYourBody means doable exercises, allowing everyone to participate no matter what figure you are in.
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  • #LoveYourBody means healthy recipes, because apart from the activities, there are talks about diets and healthy recipes.
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  • #LoveYourBody means happy lifestyle tips, because everyone needs a makeover in lifestyle every now and then.
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  • #LoveYourBody means a healthy lifestyle, because being happy isn’t enough; we all have to be healthy for ourselves, our loved ones, our employers or clients, our friends and most everyone else that we are significant to.
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  • #LoveYourBody is about fitness activities, because aside from health tip talks and booths, there are also activities like Zumba, yoga, running clinic, and so on.
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  • #LoveYourBody is a wellness bazaar, and did I mention booths and the bazaar? You won’t see crispy chicken skin and fatty liempo being sold here. What are they selling? There’s only one way to find out – come visit them this Saturday (and please, wake up early for once!) LOL!
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  • #LoveYourBody means you value your health, because a few hours on Saturday won’t really screw your weekend. C’mon, give your brain and body a chance, and forgo going up to Tagaytay or the beach for once.

Though the Wellness Bazaar is open to the public, the Zumba, sports and fitness camp activities are not.

An ALL-ACCESS pass is only worth 450 Pesos allowing you join Zumba, Sports + Fitness Camp (Yoga and Running Clinic), raffle stub, health and fitness talks, and bazaar entrance.

Separately, a ZUMBA ACCESS only pass costs 350 Pesos, while a SPORTS + FITNESS CAMP ACCESS only pass is also 350 Pesos.

The #LoveYourBody Fair 2016: Sports and Fitness Camp + Wellness Bazaar is co-presented by Greenfield District, Gelattto by Gelateria Italiana, and Zalora Philippines. This event is co-organized with PMCM Events Management. One of the media partners is The Philippine Bloggers Network – our association of professional bloggers covering various brands, activities and events.

Please go online to register, at http://www.healthjunkie.ph/registration-loveyourbody-fair-2016/

FREEBIES! The first 200 people to register online gets freebies and goodie bags from our sponsors! Register by going to this link: http://www.healthjunkie.ph/registration-loveyourbody-fair-2016/

Reference: Press release from healthjunkie.ph

Image from healthjunkie.ph

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Sharapova, Murray, Williams, Ivanovic, Bouchard to Play Tennis in Manila

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The International Premier Tennis League (IPTL) will bring tennis greats to Manila, Philippines, in the Manila leg of the inaugural IPTL event which will run from Nov. 28 to Dec. 13. Confirmed to participate are Maria Sharapova, Andy Murray, Serena Williams, Ana Ivanovic, and Eugenie Bouchard.

The IPTL matches are played between star-studded teams, featuring the likes of Rafael Nadal, Novak Djokovic, Andy Murray, Serena Williams, Andre Agassi and Pete Sampras. The tournament will feature a total of 21 Grand Slam Champions and 14 current and former World Number Ones.

From 28th November to 13th December 2014, the teams will play a total of 24 matches in a round robin format to determine the inaugural IPTL League Champion. Modelled after successful sports franchise concepts, the IPTL combines world-class sports and entertainment in a format that keeps both, spectators and TV viewers completely engrossed.

The Philippine team includes Andy Murray, Jo-Wilfried Tsonga, Kristen Flipkens, Daniel Nestor, Carlos Moya, Maria Sharapova, and Teat Huey.

For more information, please visit the IPTL Website.

Photo from IPTL website.

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Philippines Hosts the 1st International Paragliding Accuracy Championship

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Before I post the press release, I first had to make sure I knew what paragliding was. After some Googling, I realized I was wrong in my assumption.

First, paragliders – the flying contraption that people ride on – are free-flying, foot-launched glider-like aircrafts with no rigid primary structure. The single-passenger is the pilot who sits in a harness suspended by a fabric wing all connected by suspension lines to the harness. Second, paragliding does not use an engine. That’s where I got it wrong. Powered paragliding is the flying of paragliders with a small engine attached. And kite skiing is not paragliding; it uses equipment similar to paragliding sails.

Despite not using an engine, paraglider flights can last many hours and cover many hundreds of kilometres, though flights of 1–2 hours and covering some tens of kilometres are more the norm. By skilful exploitation of sources of lift the pilot may gain height, often climbing to altitudes of a few thousand meters.

Paragliders are unique among human-carrying aircraft in being easily portable. The complete equipment packs into a rucksack and can be carried easily on the pilot’s back, in a car, or on public transport. In comparison with other air sports this substantially simplifies travel to a suitable takeoff spot, the selection of a landing place and return travel.

Here’s the press release:

Philippines hosts the 1st International Paragliding Accuracy Championship

The country takes on a new challenge this year, as Air Sports Adventure Philippines (ASAP) sets in motion the history of Philippine aerial sports with the the 1st International Paragliding Accuracy Championship (IPAC 2014).

Paragliding pilots representing more than 11 counties around the globe will be flying down to Sitio Seguil, Barangay Tinoto, Maasim in Sarangani Province for this much anticipated event set on August 22-24, 2014.

At a press a conference held at the SM City General Santos (GenSan), ASAP President Buko Raymundo said, “There are a lot of paragliding competitions abroad, and with our local pilots doubling in number since we began promoting the sport in the country, we believe it is the perfect time that the Philippines staged its own.

Come August, the Sarangani gale will be at its finest, giving competing pilots the best of its 300-day flying season, which will as well highlight the most majestic bay south of the Archipelago. Accredited by the Federation Aeronautique Internationale, the competition has been sanctioned a pre-world status, and opens doors to exciting possibilities for Philippine Air Sports.

“We would like to elevate the country’s position as one of Asia’s top air sports destinations while featuring the future of paragliding in the Philippines,” continued Raymundo, who was also dubbed as ‘The Chief of Paragliding in South East Asia’ for taking home the gold medal in accuracy paragliding at the 2011 South East Asian (SEA) Games, held in Jakarta Indonesia.

Outdoors enthusiasts, in recognizing the popularity of safety paragliding and tandem paragliding as leisure and recreational activities, see opportunities in promoting Philippine Culture, Tourism and Trade.

With opening day festivities arranged for August 21, 2014 by the DOT-12, it will stage a line-up of spectacles and activities, in cooperation with the City Government of General Santos and the Provincial Sarangani Office. Kicking off the phenomenal affair will be a motorcade with international paragliders and a meet-and-greet with the winners of Ms. Earth Philippines. Outdoors accuracy and nature adventure sports can also be experienced at the site during the 4-day event. A trade fair will also exhibit the best offerings in food, gear, apparel, and Filipino-made products.

As preparations for this historic happening take off, ASAP continues to work with, and for the benefit of the SOCCSKSARGEN Paragliding Club, to gather support from different sectors meaning to promote Filipino excellence in sports.

“For many Filipinos to learn this great sport – for them to feel, relax and experience the elements of nature while free flying through safety paragliding; for outdoors adventure seekers and airs ports athletes to recognize the beauty of our country – that is our humble mission”, Raymundo states.

With the participation of private companies, advocacy and local groups, IPAC 2014 will launch the Safi Fly-site as one of the destinations of Department of Tourism’s 12th Paradise, clearly signaling the promise to a claim — that paragliding can truly be more fun in the Philippines.

For more information on how to get involved at the IPAC 2014, and for publicity inquiries and requests, contact TuklasSining™ Creative Services and Communications Group at 0918-4248494 or 0926-6483076, or email tuklassining@hotmail.com.

Source of some text: Wikipedia.org.

Photo by ADwarf from Wikimedia.org.

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First International Skyrunning Race Set in the Philippines

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Training climb at Mt. Ugo

The Pilipinas Akyathlon (Philippine Skyrunning), the country’s first ever international mountain trail high altitude race, is all set on February 18 at Mt. Ugo in Itogon, Benguet. The race will be a 32.88 km race going up the 2,150 meters above sea level summit of Mt. Ugo and back to the barangay hall of Tinongdan, Itogon.

The Philippine Skyrunning Association (PSA), a non-stock, non-profit organization that started in January 2009, says this is the first of its kind in Asia to be accredited by the International Skyrunning Federation (ISF). It is also part of the eco-tourism thrust of the PSA to advocate carry zero-waste and the use of recyclable and reusable materials in the said event. Thus, they have partnered with local environmentalist group, Cordillera Conservation Thrust (CCT).

Mt. Ugo is known for its annual summer climb which won last year in the Association of Tourism Officers of the Philippines’ (ATOP) Search for Best Tourism Event in the Philippines under the Sports, Adventure and Wellness Category – Municipal Level.

Source: Philippine Information Agency

Photo by clariza at Flickr.com

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Live Pacquiao-Marquez Fight at Italiannis

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Pacquiao-Marquez fight will be shown live at three Italiannis restaurants

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Showing only at Trinoma, Bonifacio High Street, and Greenbelt branches!

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Written by Raffy Pekson II

November 11, 2011 at 9:41 pm

Azkals are New Collezione-C2 New Brand Ambassadors

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Photo by mykiru at Flickr.com

 

Collezione-C2 kicks off new era of fashionalism with brand ambassadors James and Phil Younghusband. Part of the Philippine national football team (fondly called ‘Azkals’), the England-born English-Filipino James and Phil are striking embodiments of Filipino passion well-lived out—something that Collezione-C2 champions.

“When the partnership with Collezione-C2 was suggested, we both had no qualms about representing the brand because we have something in common—a love for originality, creativity, Pinoy pride and living out one’s passion,” James relates. To this, Phil adds: “Like Collezione-C2, we also believe in Filipino artistry and the art of forward-thinking. These are things we both believe are relevant in this day and age for our country to stand out and make its mark in different areas of expertise.”

Read more at Smart Parenting