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Soiree Beaujolais 2014 in the Philippines

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La vie est trop courte pour boire du mauvais vin.

It is once again the third Thursday of November. No, that’s not Thanksgiving USA. This special Thursday of the month is the celebration of Beaujolais Nouveau – the new wine from the rich, fertile grape fields and wineries of Beaujolais region in France. It is the most popular vin de primeur or nouveau, fermented for just a few weeks before being released for sale on the third Thursday of November every year. Hence, this special day will also be celebrated by the French community in the Philippines together with guests from the diplomatic, corporate and social registers of the country.

Oh, the French phrase above means “Life is too short to drink bad wine.” Sweet!

This year’s celebration of Beaujolais Nouveau will happen on Thursday (of course), November 20, 2014 at the Tent City of the Manila Hotel. Organized by the French Chamber of Commerce in the Philippines—Le Club, the gala starts at six in the evening. Last year’s event recreated the moments of Parisian street scenes with couture, music, food and, of course, wine. On Thursday, it will tell the story of France’s dynamic movement from the turn of the century in the 20’s up to today. Murals, visual collages, lighting, music, and the interpretative renderings in dance and other theatrical art forms are what’s in store for those attending this once-a-year celebration.

The chamber has been celebrating the Soiree Beaujolais for the past 22 years in conjunction with a simultaneous gala in most countries of the world where there is a sizable French community including France, of course. All the wine, cheese and delicatessen are being flown in from France while The Manila Hotel will prepare the other hors d’ oeuvres, charcuterie, oysters, salads, hot French cuisine, pastries and desserts.

The Chamber President, Mr. Cyril Rocke, will welcome all the guests, while the keynote message will be delivered by His Excellency, Gilles Garachon, Ambassador of France to the Philippines. The Chamber Board of Directors, headed by Soiree Beaujolais Committee Chairperson and Past Chamber President, Mr. Bernard Flour, will lead in the uncorking of the new bottles, declaring the arrival of the Beaujolais Nouveau.

Book your ticket through the French Chamber of Commerce and Industry, by calling telephone number, +63 (2) 491 7708. You can also purchase tickets online at http://www.ccifrance-philippines.assetsdealer.com/

Sources: MiniPhilippines.com | Beautiful Life

Photo: Board of Directors of the French Chamber of Commerce and Industry in the Philippines by Ted Claudio via Beautiful Life

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Celebrating Soiree Beaujolais in the Philippines

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I wrote about the (then upcoming) Soiree Beaujolais, including its rich history from the French vineyards to the Philippine shores and how it has been celebrated for the past 22 years. That was the press conference the French Chamber of Commerce in the Philippines, also known before as Le Club, held in the Roma Salon of The Manila Hotel.

Last November 21, the online media publishing and marketing group PB Network which MiniPhilippines belongs to, was again invited to grace the event at the Tent City of The Manila Hotel. The sumptuous food was prepared by The Manila Hotel. Wine was served generously by Le Cellier. The cheeses and delicatessen – oh, the cheeses – were imported from France, as well as the Beaujolais Nouveau, the new wine from the rich, fertile grape fields and wineries of Beaujolais region.

The PB Network group arrived at the Tent City of The Manila Hotel around seven in the evening. By past eight o’ clock, the number of people have swarmed to more than 2,000 in my guess-timate. We were of course graciously ushered in and taken cared of by the media publicist of the French Chamber of Commerce-Le Club, Ms. Arabelle Jimenez of Ecrit Comm.

I had a quick chat with Cyril Rocke, the president of the chamber and also president of DataOne (the hosting company in IBM Plaza), but being his most important event of the year, had too many things to attend to. Also there to greet us was Bernard Flour, past president of the chamber and the owner of Le Cellier who provided the thousands of guests with overflowing wine.

Champagne Morales, who hosted the press conference, was also the host of the Soiree Beaujolais event. Serving the Beaujolais Nouveau was done with some pomp on stage before everyone was invited to go to the serving stations and get their taste of the new wine. Because this Beaujolais Nouveau has not aged yet, the taste is quite unfamiliar compared to most of the aged wine bottles I buy. Still, it’s an experience worth the attendance.

Music, dancing, wine, entrees, cheeses, delicatessen, desserts – that went on till the wee hours of the morning. I left before midnight, a little tipsy from all the combination of red wine, white wine and new wine; and of course, the cheeses!

I think I should say that everyone who is reading this has to look forward to attending next year’s Soiree Beaujolais. It’s a once a year, if not at least once in your lifetime, that you enjoy what the people in the streets of Paris have been doing through the centuries.

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Photos by @raffypekson via MiniPhilippines.com

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Introducing Soiree Beaujolais 2013 in Manila

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The French Chamber of Commerce in the Philippines—Le Club recently held a different kind of press conference in the Roma Salon of The Manila Hotel yesterday evening, Thursday, October 24, 2013. For one, it was more of an upscale social club party with lots of white and red wine and lots of French-inspired food. But the other thing that made it different was the presence of Filipino bloggers representing well-known online resources like Juan Manila Express, Work@Home Pinas, Digital Spidey, RogueWriter, Enjoying Wonderful World, WazUpPhilippines and (yours truly) MiniPhilippines. Other broadsheets were also present including What’s On Expat Philippines. Arabelle Jimenez, Managing Director of e-Crit Com and long-time media publicist of the chamber, was responsible for inviting the online and social media writers to the affair.

Click to zoomCyril Rocke, the current President of the chamber, hosted the evening together with Champagne Morales (daughter of known singer Dinah Dominguez). Monsieur Rocke began by announcing the upcoming event on November 21, 2013, at the Tent City of The Manila Hotel – Soiree Beaujolais 2013. The chamber has been celebrating the Soiree Beaujolais for the past 22 years in conjunction with a simultaneous gala in most countries of the world where there is a sizable French community including France, of course.

The gala intends to celebrate the launch of Beaujolais Nouveau – the new wine from the rich, fertile grape fields and wineries of Beaujolais region. It is the most popular vin de primeur or nouveau, fermented for just a few weeks before being released for sale on the third Thursday of November every year. Hence, this special day will also be celebrated by the French community in the Philippines together with guests from the diplomatic, corporate and social registers of the country.

According to Monsieur Jean Caillard, Managing Director of the chamber, the whole event will attempt to recreate the moments of Parisian street scenes with couture, music, food and, of course, wine. His Excellency French Ambassador Gilles Garachon will do the honors of uncorking the wine. Performers, couture and jewelry will parade the event, thereafter.

All the wine, cheese and delicatessen are being flown in from France while The Manila Hotel will prepare the other hors d’ oeuvres, charcuterie, oysters, salads, hot French cuisine, pastries and desserts.

Many of the major and minor sponsors include French companies operating in the Philippines like LaFarge Cement, Le Cellier (who provides many of the French wine available in the country), DataOne Asia (owned and managed by Monsieur Rocke), and French oil and gas company Total, to name a few.

For those who would like to enjoy this rare opportunity to savor the Beaujolais Nouveau, including all the French culture and gastronomic experiences this event has to offer, the chamber is selling limited tickets priced at 3,000 Pesos per person. For reservations and ticket sales, please contact the French Chamber of Commerce in the Philippines—Le Club at telephone number 813-9005 or e-mail events@leclub-fcc.org.

Sponsored in part by the following organizations:

Title photo from aglassafterwork.com | Other photos by @raffypekson for MiniPhilippines.com

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