Bits and Snippets of the Philippines

Basic Reading of Global Filipinos

Posts Tagged ‘Marketing and Advertising

What is Advergaming?

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“Advergaming” is a new advertising channel that most traditional ad agencies and companies still do not know how to utilize. Many company bigshots do not understand the video gaming industry, much to say how to market their brands through this new media channel. Ignatius Javellana defines “advergaming” as using video games to advertise a product, message, viewpoint, etc. that’s usually done in a manner that will not interrupt someone’s gameplay

Click here to read the entire CNet Asia article.

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Written by Raffy Pekson II

June 21, 2009 at 3:06 pm

Philippine Marketing Crisis Summit

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The Philippine Marketing Association (PMA) is holding its 40th National Marketing Conference on June 16 and 17, 2009 at the Hotel Sofitel Philippine Plaza. Called the “Philippine Marketing Crisis Summit”, on-the-day registration costs P15,000.00; discounts are given to early birds.

For reservations, you can call (2) 895-9527 or 890-9651, fax through (2) 895-8058, or text-message through +63 (917) 325-7870. You can also register online through http://www.ariva.com.ph.

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Written by Raffy Pekson II

June 6, 2009 at 5:33 pm