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Soiree Beaujolais 2014 in the Philippines

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La vie est trop courte pour boire du mauvais vin.

It is once again the third Thursday of November. No, that’s not Thanksgiving USA. This special Thursday of the month is the celebration of Beaujolais Nouveau – the new wine from the rich, fertile grape fields and wineries of Beaujolais region in France. It is the most popular vin de primeur or nouveau, fermented for just a few weeks before being released for sale on the third Thursday of November every year. Hence, this special day will also be celebrated by the French community in the Philippines together with guests from the diplomatic, corporate and social registers of the country.

Oh, the French phrase above means “Life is too short to drink bad wine.” Sweet!

This year’s celebration of Beaujolais Nouveau will happen on Thursday (of course), November 20, 2014 at the Tent City of the Manila Hotel. Organized by the French Chamber of Commerce in the Philippines—Le Club, the gala starts at six in the evening. Last year’s event recreated the moments of Parisian street scenes with couture, music, food and, of course, wine. On Thursday, it will tell the story of France’s dynamic movement from the turn of the century in the 20’s up to today. Murals, visual collages, lighting, music, and the interpretative renderings in dance and other theatrical art forms are what’s in store for those attending this once-a-year celebration.

The chamber has been celebrating the Soiree Beaujolais for the past 22 years in conjunction with a simultaneous gala in most countries of the world where there is a sizable French community including France, of course. All the wine, cheese and delicatessen are being flown in from France while The Manila Hotel will prepare the other hors d’ oeuvres, charcuterie, oysters, salads, hot French cuisine, pastries and desserts.

The Chamber President, Mr. Cyril Rocke, will welcome all the guests, while the keynote message will be delivered by His Excellency, Gilles Garachon, Ambassador of France to the Philippines. The Chamber Board of Directors, headed by Soiree Beaujolais Committee Chairperson and Past Chamber President, Mr. Bernard Flour, will lead in the uncorking of the new bottles, declaring the arrival of the Beaujolais Nouveau.

Book your ticket through the French Chamber of Commerce and Industry, by calling telephone number, +63 (2) 491 7708. You can also purchase tickets online at

Sources: | Beautiful Life

Photo: Board of Directors of the French Chamber of Commerce and Industry in the Philippines by Ted Claudio via Beautiful Life