Money Grows on Trees, The Book Launch

Two weeks ago, a friend of mine asked me if I would be interested to attend a book launch at Fully Booked in Bonifacio Global City (this afternoon) on April 22nd. I asked what the book title is. “Money Grows on Trees,” he quipped. I hesitated with “Umm… we’ll see.” A week later, he came back to me to ask me again. Being my good friend, I agreed. It turned out, I didn’t regret it.

I made my way up through the escalators of Fully Booked until I reached the fourth floor, then up the stairs to the enclosed roof deck where the book launch was going to happen. There was probably seating for a hundred or more in the main hall, with the foyer set up with a food table, selling of the book and a previous edition entitled, “I Wish They Taught Money in School (So I Can Start My Own Business Right Away)”, a Sun Life Insurance booth, and the registration tables. I saw the word “Bloggers” labeled onto a makeshift place card and walked to it. A nice woman asked me to register. My friend, who I hitched a ride with to Fully Booked, introduced me to one of the authors, Sharon Que, who pointed me to another part of the registration area to get my goody-bag – her two books, a notepad and a bookmark.

When the event was midway, I was surprised that the hundred-plus seating capacity was almost filled up. Wow! This is one of the most attended book launches I’ve ever gone to. The daughter of a Filipino magnate was there; even Alice Dixson was there.

Sharon Que and Clarissa de la Paz are co-authors of the 104-page book entitled “Money Grows on Trees.” It’s quite different that each author had half of the book written by one, then flip the book upside down and the other author’s writing begins. Their previous book, “I Wish They Taught Money in School” is 148 pages, longer than their second book. During their presentation, they mentioned it took them 90 days to finish their second book. How prepared they were when they started is something I missed hearing.

Clearly, each one gave their reasons for writing the first and second books. They were advocates of vision boards and showed the audience what each of theirs looked like. “Passive income” and “achieve your dreams” were a few of the phrases mentioned. At those instances, I was attentive (I was busy taking a few photos and sharing them in social media – what a digital nut I am; really!), I heard Sharon say she and other business partners bought a building with only ₱60,000 cash on hand.

I fell in line to have both first and second books autographed by Sharon and Clarissa, with a photo op, of course. Mind you, the snacks they prepared for all the attendees were filling – five or six pieces of one-fourth sandwiches, chips, popcorn and juice. Cool!

Writing both books all boiled down to their advocacy of teaching financial literacy to the public, financial freedom and independency – through their books. They have a website, www.lifestyleupgrade101.com or Lifestyle Upgrade 101, where their books are sold online. The regular retail price of the second book is ₱400.

“Do I have time to read it?” Aww, c’mon. The average reading speed worldwide is 200 wpm (words per minute) and the average number of words per page of a book is 250. Do the math and you can finish a page in 1-minute and 15-seconds. Reading 104 pages non-stop will take you only 130 minutes or two hours and ten minutes. Fine. Round it up to two-and-a-half hours. That’s even lesser time than watching a Star Wars movie, and you don’t get financial literacy from Jedis and the Dark Force.

“Should I fork out ₱400 of my cash?” Four hundred Pesos is like two Grande Frappuccino drinks at Starbucks. I’m sure you can equate it to other consumable items. It’s not much to invest in a personal finance book, right? Buy one now! I’m pretty sure Fully Booked has the book stocked. National Bookstore appears in their website with a testimonial; so, that’s another place to go.

It’s Sunday tomorrow. So, marathon reading, here I come!

P.S. Congratulations to Sharon Que and Clarissa de la Paz for a job well done, not only with the event but by writing books that educate and inspire Filipinos to become financially free to fulfil theirs and their family’s dreams in life. Keep it up!

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