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Archive for the ‘Kids and Family’ Category

Globe Telecom’s Rogue One Mask, Create Courage Campaign Finalist in Tangrams Effectiveness Spikes Awards

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Globe Telecom’s “Rogue One Mask”, created by Publicis JimenezBasic, was shortlisted as a finalist in the Tangrams Effectiveness@Spikes Awards. The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honoring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.

The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.

The Tangrams awards will be held at Spikes Asia on 27 September at Suntec Singapore.

Globe stated (in a press release sent to @miniphils) that instead of focusing on revenue-generating marketing activities like for-sale merchandising, the company launched “Create.Courage.” (or #CreateCourage), a campaign designed to advocate for non-judgmental understanding and to celebrate bravery during struggle.

If you recall, the YouTube video-short showed the younger sibling of a brother wearing a Stormtrooper helmet/mask walking to school and inside the classroom, at home, during play, in bed and even while brushing their teeth. When the youngster enters the classroom the following day, all the classmates were all wearing the same Stormtrooper headgear. Only then did the she reveal what was inside the headgear… Well, it’s best you watch it (again).

In the press release, Globe said it created the video to raise awareness for the plight of the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.

Globe Chief Commercial Officer Albert De Larrazabal said,Rogue One is the story of unlikely heroes who banded together to do unexpected heroic feats. Our story pays homage to people like that, who persevere through untold odds. In particular, we wanted to recognize children who are facing tremendous challenges but whose spirit and heart keep them going, determined to prevail.  We are honored by the recognition from Tangrams and grateful to have been given the chance to try and positively impact the real world.

The first time I watched it, I had to shed a tear; or two; or a pail! LOL!

Incidentally, there are also five more organizations from the Philippines in the shortlist, namely:

  • Splash Corporation for “The Beautiful Truth” by Publicis JimenezBasic
  • Smart Communications for “Accepted” By Dentsu Jayme Syfu
  • Unilever for “The Good Experiment” by Dentsu Jayme Syfu
  • MMDA for “IsThereAProblemOfficer.ph” by McCann Worldgroup
  • CARMMA* for “Correcting History” by TBWASantiago Mangada Puno

*Campaign Against the Return of the Marcoses to Malacañang

Globe is competing against 102 organizations in 14 countries, namely Australia (24 entries), China (16), Hong Kong (3), India (13), Indonesia (1), Japan (2), Malaysia (1), New Zealand (7), Pakistan (1), Singapore (11), Taiwan (5), Thailand (5), and Vietnam (5).

For the complete list, please visit www.tangrams.asia/general/2017-effectiveness.

Congratulations to Globe Telecom. Hope you guys win the Tangrams Effectiveness@Spikes Awards for your “Rouge One Mask” / Create Courage campaign entry.

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Sources: Press release from Globe Telecom’s Corporate Communications | Tangrams Asia | Globe YouTube Channel

Photo – Screenshot from YouTube video

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Globe Kicks-off First Philippine Pokémon Festival on Friday, Saturday

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Do you want to Pokémon Go catch, battle and charge in more convenient places? Let’s say, at all the Globe stores and branches? Yep! Globe Telecom, The Pokémon Company and Niantic have officially announced a new partnership. Together, they intend to bring Filipinos the best enjoyable mobile entertainment experience centered around Pokémon GO, including activating Globe retail locations and charging stations as PokéStops and Gyms within the game.

The kick off starts on October 28th and continue on until the next day, October 29th, at the Globe Iconic Store, or formerly known as the Bonifacio High Street Central Amphitheater. This Globe event officially becomes the first Philippine Pokémon Festival. This free event open to Pokémon fans and game enthusiasts, will feature walks and tours, costume contests and Pokémon GO battles.

John Hanke, Chief Executive Officer and founder of Niantic: “Pokémon GO is a huge hit with Trainers here in Philippines and we’re excited to give them greater access to PokéStops and Gyms through our work with Globe. Combining our resources with Globe will be a huge win for all Pokémon fans.”

Susumu Fukunaga, Corporate Officer of The Pokémon Company: “We are excited to work with one of the most innovative companies in the Philippines. We hope this partnership will bring joy and more opportunities for kids to be in touch with Pokémon more often.”

Dan Horan, Chief Commercial Officer of Globe Telecom: “These are exciting times for all Pokémon fans in the country. This partnership with The Pokémon Company and Niantic, opens up a lot of new opportunities at Globe to provide our customers with new ways to enjoy content on their mobile devices. Not only will we be able to provide access to the app, but everyone can look forward to more surprises in the coming months.”

To receive updates on the Pokémon Fest, just follow the Globe official Facebook page at www.Facebook.com/GlobePH or @EnjoyGlobe on Twitter and Instagram.

Source: Globe Telecom Press Release

Poster from Globe Telecom, edited by @Miniphils

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Introducing the Sharp Plasmacluster Ion Technology for a Healthy Home

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The Plasmacluster Ion technology is an original Sharp sanitizing technology that purifies the air by emitting positive and negative ions. Applying a plasma discharge to the moisture and oxygen in the air generates these two opposite ions. The Plasmacluster Ion technology deactivates suspended airborne mold, viruses, dust mite allergens and bacteria. The layer of water molecules that form around each ion ensures that they are long-living. As of December 2008, the number of Plasmacluster generating devices has reached 50 million.

Note: Although it does all of the above, the Plasmacluster Ion technology does not create a sterile state and thus provides no guaranteed protection against infection. The actual antibacterial and purification effects vary depending on the conditions in the room and how the product is used.

In 1998, then Sharp researcher Kazuo Nishikawa was investigating the technology of air purification at the time. He realized that the methods being used had reached the limits of their effectiveness. Thus, he began to study air purification techniques with the intention of making indoor air safer to breathe, especially for children.

Nishikawa and his team tried a few options but found a lot of them lacking the intended results. After trying more, they finally developed the Plasmacluster Ion Technology or PCI technology. The way it works, stated in the press release of Ardent Communications, is that it suppresses the effects of airborne viruses, bacteria, microbes, allergens, and other threats. When the ions come in contact with the airborne threats in the air, chemical reactions happen on their surfaces to form OH radicals. The purpose of these OH radicals is to decompose the proteins on the surface membrane of the airborne threats by taking the hydrogen. Without protein, the airborne threats are disabled and in effect, deactivated. The hydrogen then combines with OH radicals, and together they transform into water which is released into the air.

Today, Nishikawa is Team Chief for Health and Environmental Systems, Air Purification Division.

In the meantime, researchers from the University of Tokyo Hospital have found that respiratory symptoms are significantly reduced for children with atopic asthma, including lessening the respiratory tract inflammation in patients with infantile atopic-type asthma.

Did you know that the ratio of people suffering from asthma in the Philippines is one out of ten? That’s almost 11 million asthma sufferers in the country! From dust, dust mite allergens, mold and other airborne allergens, the Plasmacluster Ion technology helps suppress all these.

Now, there’s a breath of fresh, clean air using the Sharp Plasmacluster Air Purifier UV+ because generic air purifiers cannot completely eliminate airborne viruses and bacteria, asthma-inducing allergens, and mosquitoes. Worse, some really just provide a false sense of security. Powered by the PCI technology of Sharp, this air purifier deactivates up to 99 percent of airborne allergens, viruses and bacteria while reducing unwanted odors. The Sharp Plasmacluster Air Purifier UV+ is also equipped with a True HEPA Filter, which can capture 99.97 percent of particles as tiny as 0.03 microns such as smoke particles, dust, pet dander, and pollen. What’s more important for a tropical country such as the Philippines, this air purifier has a 5-step mosquito-catching mechanism, something everyone in the country truly needs.

Talking about dust mites, I remember buying a very expensive water-based vacuum cleaner that also markets itself as a dust mite eliminator. These microscopic insects have a lifespan of two to three months. They live, eat, breed and die on your bedsheets and pillows, carpets and upholstery, and especially in and on your bed mattress! I just learned that vacuuming doesn’t really remove these insects from fabric surfaces, where they live, eat, breed, and die. Their remains and excrement, resulting from eating your dead skin cells, are known allergens, which can cause itchiness, rashes, and respiratory symptoms in people with asthma and dust mite allergies.

Enter the Sharp Plasmacluster Mite Catcher, the real dust mite eliminator. This wonder machine releases up to 60°C heat to weaken the hold of dust mites on the fibers of your beddings while sanitizing the mattress and reducing bad odor. Because this device uses the PCI technology, you reap all its benefits for a healthy home environment, particularly irritating dust mites.

Photo above shows (from left to right) Mr. Satoshi Chujo, Vice President for Marketing and Sales Operations, Mr. Takahiro Tanaka, President and General Manager, and Mr. Emmanuel Valencia, Senior Vice President for Sales – Sharp Philippines Corporation.

The Sharp Plasmacluster Air Purifier UV+ and Sharp Plasmacluster Mite Catcher will be available at Anson’s, Abenson, and SM Appliance Centers in the Greater Manila Area starting November 2015.

For more information about Plasmacluster Ion Technology, and other products of Sharp Philippines Corporation, visit www.sharp.ph or follow them on www.facebook.com/SharpPhilippines and www.instagram.com/Sharp.PH.

Source: Press release from Ardent Communications.

Photos from Ardent Comm | Sharp

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Resorts World Manila Employees Raises 1 Million Pesos

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(Press Release 08 October 2015) – Resorts World Manila (RWM) President and CEO Kingson Sian, RWM Chief Operating Officer Stephen Reilly, other executives and employees, and various partners of the resort held a 6K Run for Charity and pledged cash donations, raising P1 million for the less fortunate children of Smokey Mountain, under the care and guidance of the Philippine Christian Foundation (PCF). RWM has been reaching out to the children of PCF, wherein volunteer employees provide valuable learning and fun entertainment for the kids by sharing their talents and skills in storytelling, arts, music and dancing, and handicraft making.

PCF is a charitable institution founded in 2002 which aims to relieve poverty for children and their families who are living and working in depressed areas like dump sites and squatter camps in cemeteries. During the fund raising event, PCF Executive Director Melissa Alipalo took turns with the children sharing their stories with the participants.

RWM is the first one-stop, non-stop entertainment and leisure destination in the Philippines that features recreational thrills, world-class performances, unique events, and exciting lifestyle options. It is home to three international lodging brands: Maxims Hotel, Marriott Hotel Manila, and Remington Hotel. RWM also hosts the Marriott Grand Ballroom, a three-story convention center housing the country’s largest hotel ballroom, and two more hotels – Sheraton Hotel Manila and Hilton Manila Hotel, both currently under construction. It also houses state-of-the-art movie theaters at Newport Cinemas, an award-winning Newport Performing Arts Theater, a cozy, 24/7 entertainment hub at Bar 360, and 50 restaurant outlets offering a diverse selection of local and world cuisine.

For more information, contact Archie Nicasio, Public Relations head of RWM via +63 (2) 836-0000 or go to www.rwmanila.com.

Source: RWM Press Release

Photos from RWM | RWM Facebook Page

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Changes in US Visa Good News for Families of War Veterans

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The Los Angeles Times today reported that the US government is streamlining its visa system to allow the families of aging Filipino veterans to visit the United States.

The decades-old rule in this regard, Filipinos who enlisted in the American military and now living in the U.S., especially the ones dating back to World War II, are allowed to petition family members. However, the approval system for these Filipino-Americans takes decades to be approved. “The new rules will allow certain family members of Filipino veterans of U.S. wars to seek parole so they can come to the U.S. on a temporary basis,” The L.A. Times reported.

In 1990, there were tens of thousands of Filipino war veterans who were granted U.S. citizenship when a new immigration law gave them special status to do so. However, many of family members of these Filipino veterans who immediately filed petitions for sponsorships are still waiting. Adult children past the 18-year old mark still wait in line because of the U.S. annual visa limits.

The recent change short-circuits the old process and prioritizes the petitions of Filipino veterans.

Source: Los Angeles Times | 89.3 KPCC | PRI.com

Title photo: U.S. Navy photo by Mass Communication Specialist 1st Class Michael Hight uploaded to wikipedia.org as public domain. Click here.

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Reader’s Digest Votes SM Supermalls Best Mall

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Reader’s Digest, the book Baby Boomers and Generation X-ers grew up with, has again cited SM Supermalls as the most valued and preferred shopping mall brands in the Philippines for the fourth year in a row. SM Supermalls was awarded the Platinum Trusted Brand in the Shopping Center category last June 30, 2015 under the annual Trusted Brands Survey conducted by Reader’s Digest.

SM Supermalls is the largest shopping center operator in the Philippines, providing shopping, dining and entertainment options to millions of shoppers daily in over 50 malls in the Philippines and six in China. Delivering the ultimate in family fun mall experience is the brand promise of SM Supermalls and it partners with the best local and global retailers.

SM Supermalls, owned by SM Prime Holdings, Inc. and was started by Henry Sy, Sr. in 1958 as Shoemart, with a store in Manila. In the 1960s Shoemart expanded its shoe store chain. It is one of the pioneers in the new urban centers in Makati and Cubao. By the 1970s, Shoemart was a full-line department store, shifting its name from Shoemart to SM. In the 1980s, the company diversified and ventured into the supermarket and home appliance store business. It opened the first “Supermall” store in 1985 in Quezon City called SM City North EDSA.

Read more about it at EPR Retail News.

Title photo via wikimedia.org.

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