Archive for the ‘Kids and Family’ Category
Globe Telecom’s Rogue One Mask, Create Courage Campaign Finalist in Tangrams Effectiveness Spikes Awards
Globe Telecom’s “Rogue One Mask”, created by Publicis JimenezBasic, was shortlisted as a finalist in the Tangrams Effectiveness@Spikes Awards. The Tangrams (formerly Asian Marketing Effectiveness and Strategy Awards) are Asia Pacific’s foremost awards honoring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.
The Tangrams awards will be held at Spikes Asia on 27 September at Suntec Singapore.
Globe stated (in a press release sent to @miniphils) that instead of focusing on revenue-generating marketing activities like for-sale merchandising, the company launched “Create.Courage.” (or #CreateCourage), a campaign designed to advocate for non-judgmental understanding and to celebrate bravery during struggle.
If you recall, the YouTube video-short showed the younger sibling of a brother wearing a Stormtrooper helmet/mask walking to school and inside the classroom, at home, during play, in bed and even while brushing their teeth. When the youngster enters the classroom the following day, all the classmates were all wearing the same Stormtrooper headgear. Only then did the she reveal what was inside the headgear… Well, it’s best you watch it (again).
In the press release, Globe said it created the video to raise awareness for the plight of the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its pediatric oncology clinic. Globe enlisted the support of its millions of viewers to donate to the clinic, so that the hospital could make it a warmer, more cheerful environment conducive to the children’s recovery.
Globe Chief Commercial Officer Albert De Larrazabal said, “Rogue One is the story of unlikely heroes who banded together to do unexpected heroic feats. Our story pays homage to people like that, who persevere through untold odds. In particular, we wanted to recognize children who are facing tremendous challenges but whose spirit and heart keep them going, determined to prevail. We are honored by the recognition from Tangrams and grateful to have been given the chance to try and positively impact the real world.”
The first time I watched it, I had to shed a tear; or two; or a pail! LOL!
Incidentally, there are also five more organizations from the Philippines in the shortlist, namely:
- Splash Corporation for “The Beautiful Truth” by Publicis JimenezBasic
- Smart Communications for “Accepted” By Dentsu Jayme Syfu
- Unilever for “The Good Experiment” by Dentsu Jayme Syfu
- MMDA for “IsThereAProblemOfficer.ph” by McCann Worldgroup
- CARMMA* for “Correcting History” by TBWASantiago Mangada Puno
*Campaign Against the Return of the Marcoses to Malacañang
Globe is competing against 102 organizations in 14 countries, namely Australia (24 entries), China (16), Hong Kong (3), India (13), Indonesia (1), Japan (2), Malaysia (1), New Zealand (7), Pakistan (1), Singapore (11), Taiwan (5), Thailand (5), and Vietnam (5).
For the complete list, please visit www.tangrams.asia/general/2017-effectiveness.
Congratulations to Globe Telecom. Hope you guys win the Tangrams Effectiveness@Spikes Awards for your “Rouge One Mask” / Create Courage campaign entry.
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Sources: Press release from Globe Telecom’s Corporate Communications | Tangrams Asia | Globe YouTube Channel
Photo – Screenshot from YouTube video
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Globe Kicks-off First Philippine Pokémon Festival on Friday, Saturday
Do you want to Pokémon Go catch, battle and charge in more convenient places? Let’s say, at all the Globe stores and branches? Yep! Globe Telecom, The Pokémon Company and Niantic have officially announced a new partnership. Together, they intend to bring Filipinos the best enjoyable mobile entertainment experience centered around Pokémon GO, including activating Globe retail locations and charging stations as PokéStops and Gyms within the game.
The kick off starts on October 28th and continue on until the next day, October 29th, at the Globe Iconic Store, or formerly known as the Bonifacio High Street Central Amphitheater. This Globe event officially becomes the first Philippine Pokémon Festival. This free event open to Pokémon fans and game enthusiasts, will feature walks and tours, costume contests and Pokémon GO battles.
John Hanke, Chief Executive Officer and founder of Niantic: “Pokémon GO is a huge hit with Trainers here in Philippines and we’re excited to give them greater access to PokéStops and Gyms through our work with Globe. Combining our resources with Globe will be a huge win for all Pokémon fans.”
Susumu Fukunaga, Corporate Officer of The Pokémon Company: “We are excited to work with one of the most innovative companies in the Philippines. We hope this partnership will bring joy and more opportunities for kids to be in touch with Pokémon more often.”
Dan Horan, Chief Commercial Officer of Globe Telecom: “These are exciting times for all Pokémon fans in the country. This partnership with The Pokémon Company and Niantic, opens up a lot of new opportunities at Globe to provide our customers with new ways to enjoy content on their mobile devices. Not only will we be able to provide access to the app, but everyone can look forward to more surprises in the coming months.”
To receive updates on the Pokémon Fest, just follow the Globe official Facebook page at www.Facebook.com/GlobePH or @EnjoyGlobe on Twitter and Instagram.
Source: Globe Telecom Press Release
Poster from Globe Telecom, edited by @Miniphils
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Changes in US Visa Good News for Families of War Veterans
The Los Angeles Times today reported that the US government is streamlining its visa system to allow the families of aging Filipino veterans to visit the United States.
The decades-old rule in this regard, Filipinos who enlisted in the American military and now living in the U.S., especially the ones dating back to World War II, are allowed to petition family members. However, the approval system for these Filipino-Americans takes decades to be approved. “The new rules will allow certain family members of Filipino veterans of U.S. wars to seek parole so they can come to the U.S. on a temporary basis,” The L.A. Times reported.
In 1990, there were tens of thousands of Filipino war veterans who were granted U.S. citizenship when a new immigration law gave them special status to do so. However, many of family members of these Filipino veterans who immediately filed petitions for sponsorships are still waiting. Adult children past the 18-year old mark still wait in line because of the U.S. annual visa limits.
The recent change short-circuits the old process and prioritizes the petitions of Filipino veterans.
Source: Los Angeles Times | 89.3 KPCC | PRI.com
Title photo: U.S. Navy photo by Mass Communication Specialist 1st Class Michael Hight uploaded to wikipedia.org as public domain. Click here.
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Reader’s Digest Votes SM Supermalls Best Mall
Reader’s Digest, the book Baby Boomers and Generation X-ers grew up with, has again cited SM Supermalls as the most valued and preferred shopping mall brands in the Philippines for the fourth year in a row. SM Supermalls was awarded the Platinum Trusted Brand in the Shopping Center category last June 30, 2015 under the annual Trusted Brands Survey conducted by Reader’s Digest.
SM Supermalls is the largest shopping center operator in the Philippines, providing shopping, dining and entertainment options to millions of shoppers daily in over 50 malls in the Philippines and six in China. Delivering the ultimate in family fun mall experience is the brand promise of SM Supermalls and it partners with the best local and global retailers.
SM Supermalls, owned by SM Prime Holdings, Inc. and was started by Henry Sy, Sr. in 1958 as Shoemart, with a store in Manila. In the 1960s Shoemart expanded its shoe store chain. It is one of the pioneers in the new urban centers in Makati and Cubao. By the 1970s, Shoemart was a full-line department store, shifting its name from Shoemart to SM. In the 1980s, the company diversified and ventured into the supermarket and home appliance store business. It opened the first “Supermall” store in 1985 in Quezon City called SM City North EDSA.
Read more about it at EPR Retail News.
Title photo via wikimedia.org.
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Preserving a Culture of Life in the Philippines
A short documentary film entitled “The Philippines: Preserving a Culture of Life” was recently aired on Eternal Word Television Network (EWTN) in the USA and Canada. Produced by Human Life International (HLI), this film has been aired several times at EWTN in the Philippines.
The film is a pro-life documentary that highlights the fight for life in the Philippines. It features pro-life advocates who are leading the fight against the RH Bill, the likes of Cebu Archbishop Jose Palma, Congressman Golez, HLI Director Bullecer, and former pro-abortion Department of Health manager Dr. Ligaya Acosta.
HLI is presently working with other pro-life organizations in the Philippines to promote the new documentary, groups such as the Catholic Bishops’ Conference of the Philippines (CBCP) and the Filipinos for Life, a volunteer group whose mission is to speak the truth about the dignity and sanctity of human life in all its stages, from natural conception to natural death.
HLI is also hosting a contest on Facebook where pro-lifers are invited to leave a brief prayer for the Philippines or a note of encouragement for a chance to win a free DVD copy of the documentary.
Read more at LifeNews.com
Photo by CBCP For Life at their Facebook Page
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Pearl of the Orient Dance at Sacramento, CA
St. Francis High School of Sacramento, CA is hosting a dinner dance themed “The Pearl of the Orient.” This even will be from 5:00 to 10:30 p.m. on Sept. 19 in the gymnasium at St. Francis, 5900 Elvas Ave., Sacramento. This is hosted by Filipino parents and showcases Filipino culture through music, folk dance and food. Tickets are $30 general, $15 students, $10 ages 3 to 10, free for ages 2 and under. Call Rose Avila at (916) 834-7294.
Source: The Sacramento Bee.
Filipino Parents Spanking a Child Will Soon Go to Jail
The Anti-Corporal Punishment Act of 2009 (House Bill 6699) was filed this July by its author, Representative Nikki Prietto-Teodoro of the 1st district of Tarlac, with already 56 co-authors in the House, has gone through its second reading and is expected to be approved this year.
This bill will prohibit Filipino parents from using physical force to reprimand their children, including (wow!) harsh verbal assaults and (degradingly) humuliating their child for bad behavior. Child Rights Ambassador of Plan International Mikee Cojuangco-Jaworski expressed support for a law that will protect children. Reacting to a comment that corporal punishment is sometimes brought about by poverty, Jaworski said, “No amount of poverty is a justification for corporal punishment.”
Corporal punishment has been the norm of many parents in the Philippines since time-a-memorial. Spanking and famously hitting children with slippers (“tsinelas”) are common sights in Filipino households, a way to correct unwanted bad behavior of the child.
Article 45 of the Child and Youth Welfare Code allows corporal punishments as long as these are “just and reasonable” and “moderate in degree.” However, those are vague words. Current laws only defend the child from severe harm.
The bill seeks to define corporal punishment as the use of physical force, forcing a child to undergo physical, painful or damaging acts, neglecting a child’s basic needs (such as starvation), use of external substance harmful to the child, forcing a child to undergo hazardous tasks, confinement (in unsafe places), and verbal assaults, threats or intimidation. This bill also covers the similar illegal acts conducted in schools, institutions, youth detention centers, and offices.
Sources: ABS-CBN News | TUCP